Search Engine Optimisation
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is the art of optimising and fine-tuning your web site in such a way that search engines (Google , Altavista , Yahoo , ninemsn , etc...) understand clearly what your web site is all about, and show it as one of the top results when people search against related keywords.
SEO is a suite of services including keyword enrichment within your content, link building strategies, crafting of appropriate tags within the hidden code of your page (META tags, titles, descriptions, and ALT tags), and more to ensure that the real purpose and intent of your site is correctly interpreted not only by your human readers, but also by the search engines as they spider your site. The end result is pages which rank more highly than your competitors' and are clearly identifiable as relevant to various keywords whilst (most importantly) being compelling and attractive to the human viewer.
Why do you need Search Engine Optimisation?
If you intend to attract visitors to your web site directly from the Internet, the most likely way they'll find you is by performing a search on a topic (or keywords) in their favourite search engine. If you don't show up on the first page of results, they're likely to select one of your competitor's web sites!
In conjunction with other marketing/advertising avenues, search engine optimisation (SEO) is a crucial tool in your marketing tool kit - for many businesses there's huge potential in the global Internet audience, but they've got to be able to find you!
Why enlist SitePoint Solutions to optimise your web site?
SitePoint have years of experience successfully promoting web sites, most notably our own http://www.sitepoint.com/. According to the Alexa rankings, Sitepoint.com is one of the top 600 web sites in the world!
SitePoint Solutions offer search engine optimisation (SEO) advice not only as a stand-alone service, but also as part of an holistic approach to web site development and internet marketing. In preparing your web site for prime positioning in the key search engines, we employ the full range of best practice SEO techniques.
If you found SitePoint though a search engine (like Google, Yahoo, Altavista, or ninemsn), you've already experienced our SEO expertise first-hand. We've optimised this site for several keyword combinations, and sitepoint.com.au is consistently displayed on the first page of search results -- often within the top three listings.
Take advantage of our considerable experience in creating search engine-friendly sites. We provide:
- Consultation to identify issues and discuss search engine-friendly practices
- Consultation to determine appropriate keywords for your site
- Management and implementation of your web sites' search engine strategy
- Regular reporting on search engine performance
SitePoint Solutions is also happy to work closely with specialist SEO companies to deliver high-end, long-term SEO campaigns.
If you're not a SitePoint Solutions web development client, you can still gain the benefit of our expertise. SitePoint's recent release, The Search Engine Marketing Kit, contains everything the do-it-yourself search engine marketer needs to boost their position in the search results.
