DeeperBlue.net

At the start of each development we normally have to go through a learning curve with each new client. We need to study and understand how their business operates and in turn the client has to come to an understanding of how the web can best benefit what they do.

However that certainly wasn't the case with DeeperBlue. Stephan Whelan and his editorial staff had run a thriving online content business since 1998, publishing mountains of articles, tutorials, news and tips to an audience of fanatical divers and underwater aficionados.

Stephan had the audience, the reputation and the writers. Our challenge was to construct an intelligent, automated system capable ease the burden of coordinating the multiple content streams flowing into the site from across the globe.

The site features:

• Multi-tiered user management (Publishers/editors/authors/etc)
• Instant author feedback controls
• Flexible and editable category/subcategory structure
• WYSIWYG content management for authors
• Gear sales focused promotional spots
• Forum integration