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Keyword Intelligence

The Keyword Intelligence Tool, powered by Hitwise, helps marketers understand what search terms are being used within the search engines for their products, services and brands, giving them the intelligence to purchase the right keywords within the search engines.

The project required the design and development of the reporting generation tool, integration with existing back-end systems, a sales and marketing Website, subscription based eCommerce system, user management system, affiliate system, and co-branded white labeling feature.

Testimonial

"Hitwise contracted SitePoint to build our unique Search Tool to help marketers understand which search terms were popular with web users searching for particular products, services and brands."

"SitePoint was our first choice of supplier. The team has extensive commercial experience building customised business applications using open source technologies, which was exactly what our project required. They also advised us about the benefits that accessibility and usability could bring to the tool, and our business. It's advice that we're now very glad we took on board! In terms of maintenance, SitePoint has been great: team members act on our requests quickly and they're always happy to help. Working with SitePoint been a positive experience from start to finish."

Gavin Appel,
Senior Vice President, Product Development
Hitwise Inc.

Application Development Methodology

SitePoint's database application development methodology is divided into three distinct stages:

  1. Model Development
  2. Database Design
  3. PHP Library Development

More about our Development Methodology

 

SitePoint Solutions, Melbourne
424 Smith Street
Collingwood VIC 3066

Tel 03 9419 5200
Fax 03 9419 3900
www.sitepoint.com.au