Flash Design & Development
Flash represents a brilliant medium for the communication of complex ideas in an easily digestible format.
Flowcharts, process illustrations, product demonstrations and case studies are just a few types of information that, often, are more easily communicated through animation than any other format.
A key benefit of Flash is that the finished product can be presented on the Web, as well as in an executable (.EXE) format. This makes the application extremely portable, which can help you get the most out of your investment.
Additionally, users are not required to access software applications in order to view the presentation -- the executable file is completely self-contained.
Case Study: Hitwise Web Measurement Techniques
SitePoint produced a Flash movie, Understanding Web Measurement Techniques, for Hitwise Pty Ltd (www.hitwise.com), to demonstrate the differences between Hitwise services and other available techniques.
The movie, which incorporates a comprehensive narrative, takes users through a steep learning curve, from how the Internet works, to a full breakdown of the 4 key online measurement methods available.
In addition to narration and animation, the movie contains an interactive pull-down menu that allows users to jump to sections of the presentation that are of particular interest. Forward and back controls enable the user to skip and repeat sections as they please.

